14 Beers From the 1960s That Faded Into History

Ah, the swinging sixties, a time of cultural revolution, moon landings, and, yes, some truly memorable brews. Back then, beer wasn’t just a drink; it was a lifestyle. Yet, some of those iconic flavors have gradually retreated into the mists of history.

Here’s a toast to 15 such beers from the 1960s that have slipped away over the decades. Their stories, much like a well-poured pint, are filled with nostalgia and a touch of whimsy. So, let’s raise a glass and journey back in time to rediscover these forgotten classics.

1. Schmidt’s of Philadelphia

Schmidt’s was once the pride of Philadelphia, quenching the thirst of many with its rich, malty flavor. Established in the late 19th century, it reached its pinnacle during the 1960s.

The beer was known for its distinctive can design, a symbol of local pride. Its taste was a balanced blend of hops and barley, making it a favorite among locals.

Unfortunately, the brewery couldn’t keep up with the changing times and larger competitors. By the late 1980s, it had all but disappeared from store shelves, leaving behind cherished memories.

2. Piels Real Draft

Piels Real Draft was more than just a beer; it was a staple in many New York City taverns. Its smooth, easy-drinking profile made it a go-to choice for city dwellers.

During its heyday, Piels was advertised with catchy jingles and humorous commercials featuring Bert and Harry Piel, cartoon characters who became synonymous with the brand.

Despite its popularity, the brand struggled with changing tastes and increased competition. By the 1970s, Piels had begun to lose its fizz, eventually fading into obscurity.

3. Ballantine India Pale Ale

Ballantine India Pale Ale was a pioneer in the American craft beer scene, known for its bold, hoppy flavor. It stood out during a time when lighter lagers dominated the market.

This ale was originally brewed in New Jersey and had a loyal following. Its complex taste was adored by those seeking something different from the norm.

However, over time, the brand couldn’t sustain its market position and eventually vanished. Yet, its influence lingers in today’s craft beer resurgence.

4. Rheingold Extra Dry

Rheingold Extra Dry was the quintessential New York beer, known for its crisp and dry finish. It was ubiquitous at city events and gatherings.

The brand gained fame through its Miss Rheingold contest, a popular annual event that captivated the public’s imagination.

Despite its strong association with New York culture, Rheingold couldn’t survive the shifting beer market. By the late 1970s, it had been swept away by national brands.

5. Ortlieb’s Beer

Ortlieb’s Beer was a Philadelphia staple, cherished for its smooth, refreshing taste. It was a fixture at local gatherings and family events.

The brewery was founded in the mid-19th century and enjoyed considerable success throughout the early to mid-20th century.

However, changing consumer preferences and increasing competition led to its decline. By the 1980s, Ortlieb’s had vanished, leaving behind a legacy of fond memories.

6. Old Dutch Beer

Old Dutch Beer was a beloved Midwest classic, known for its hearty, full-bodied flavor. It was particularly popular in Ohio and surrounding states.

The brand prided itself on its traditional brewing methods, which appealed to those who appreciated authenticity in their beverages.

Despite its passionate fan base, Old Dutch couldn’t compete with the marketing power of larger breweries. By the 1970s, it had quietly disappeared from the market.

7. Blatz Beer

Blatz Beer hailed from Milwaukee, a city synonymous with brewing excellence. Its smooth, malty taste made it a favorite among beer enthusiasts.

The brand was one of the first to introduce canned beer, revolutionizing how people consumed their favorite beverage.

Despite its innovations, Blatz struggled with financial difficulties and changing market dynamics. By the late 1960s, it had been absorbed by larger companies, ending its independent streak.

8. Falstaff Beer

Falstaff Beer was once synonymous with American lager, known for its crisp, clean taste. It was a fixture at backyard barbecues and sporting events.

The brand boasted a wide distribution network, ensuring its presence across the United States.

However, as tastes evolved and consolidation swept through the industry, Falstaff’s prominence waned. By the 1970s, it had become a relic of the past, remembered fondly by those who enjoyed it.

9. Carling Black Label

Carling Black Label was an international sensation, known for its robust flavor and distinctive branding. It appealed to beer drinkers on both sides of the Atlantic.

The beer’s marketing campaigns often emphasized its quality and heritage, making it a symbol of excellence.

Despite its global reach, Carling Black Label faced stiff competition and evolving consumer tastes. By the end of the 1960s, its dominance had faded, though its legacy endures.

10. National Bohemian

National Bohemian, affectionately known as ‘Natty Boh,’ was Baltimore’s beer of choice. Its light, refreshing profile made it a hit at local social gatherings.

The beer’s mascot, Mr. Boh, became an iconic figure, gracing advertisements and merchandise.

Though beloved, ‘Natty Boh’ couldn’t escape the pressures of a consolidating industry. By the 1980s, its production had largely ceased, but its memory lingers in the hearts of Marylanders.

11. Knickerbocker Beer

Knickerbocker Beer was a New York classic, celebrated for its bold, hearty flavor. It was a staple in the city’s bustling taverns and pubs.

The brand was synonymous with New York culture, often associated with the vibrant nightlife of the Big Apple.

Despite its strong connection to the city, Knickerbocker couldn’t withstand the tides of change in the beer industry. By the 1970s, it had vanished, leaving behind a rich history.

12. Drewrys Beer

Drewrys Beer was a Midwestern favorite, known for its smooth, malty taste. It was particularly popular in Indiana and surrounding states.

The brand offered a range of beers, catering to different tastes and preferences, which endeared it to local drinkers.

However, like many regional beers, Drewrys couldn’t compete with national brands. By the 1970s, it had quietly faded away, leaving behind fond memories among its fans.

13. Olympia Beer

Olympia Beer was synonymous with the Pacific Northwest, known for its crisp, refreshing taste. Its slogan, ‘It’s the water,’ highlighted the pure artesian water used in brewing.

The brand was a regional powerhouse, with a loyal following that appreciated its quality and heritage.

However, as larger breweries began to dominate the market, Olympia struggled to maintain its foothold. By the 1980s, it had largely disappeared, though its legacy lives on in the region.

14. Hudepohl Beer

Hudepohl Beer was a Cincinnati treasure, beloved for its rich, malty flavor. It was a mainstay at local events and celebrations.

The brand was deeply rooted in the city’s brewing tradition, with a history dating back to the late 19th century.

Despite its local appeal, Hudepohl couldn’t escape the challenges facing regional breweries. By the 1980s, it had become a memory, cherished by those who once raised a glass in its honor.