7 Huge Brands from the ’60s That Mysteriously Disappeared

The 1960s weren’t just about tie-dye, twist dances, and transistor radios. They were a golden era for brands, both bold and bizarre.

But while some of those brands gracefully aged into icons, others vanished like paisley suits and beehive hairdos. It is time to see which names from your childhood still hold up—and which ones became mysterious time capsules.

1. White Front

This California-based discount chain was once a retail behemoth, instantly recognizable by its wide, white arch entrance. It had everything from TVs to toasters.

Poor expansion strategies and competition from the likes of Kmart spelled its doom by the late ’70s. Many West Coasters still get a nostalgic jolt at the name, if they remember it at all.

2. Korvette’s

This discount chain was a ’60s shopping mecca, with sprawling stores stocked from floor to ceiling with records, clothes, and gadgets. Its low prices drew crowds from New York to Chicago, making every trip a treasure hunt.

However, shaky management and fierce competition from Sears and Kmart sent Korvette’s packing by 1980. Today, its name sparks a fond smile for those who remember rummaging through its aisles for a steal.

3. Teem

This lemon-lime soda from Coca-Cola had a zesty fan base, especially among kids who loved its extra fizz. It was their early answer to 7UP and Sprite, but was quietly phased out in the U.S. during the ’80s.

Teem still bubbles up in countries like Pakistan and Brazil, but here, it’s just a citrusy memory.

4. Breck Shampoo

Breck was the shampoo of choice for ’60s glamour, its golden bottles promising salon-perfect hair. Those dreamy magazine ads with radiant models were everywhere, urging you to “be a Breck girl.”

It ruled bathrooms nationwide, but by the ’80s, flashier brands like Clairol and Pantene stole its shine. Breck faded quietly, leaving only nostalgic whispers in old beauty aisles and a faint lather of memories.

5. Bell Telephone Company

Once the backbone of American communication, Bell practically was the phone system. But after a 1984 antitrust ruling, it was split into several “Baby Bells.”

Today, you’ll find its legacy in modern telecom giants like AT&T and Verizon, but the Bell name itself is a faded ringtone from the past.

6. S&H Green Stamps

Before rewards apps, there were Green Stamps. They were the loyalty stickers you’d collect and paste into books to trade for toasters and toys. Every trip to the grocery store ended with a handful of these green squares.

By the ’80s, inflation and modern marketing made them obsolete, and most of those catalogs now live in antique stores.

7. Halo Shampoo

“Glorify your hair!” was the slogan, and for a while, Halo was everywhere from TV ads to teenage bathrooms. It promised shine, bounce, and Hollywood glam, all in one bottle.

But by the ‘70s, newer brands stole the spotlight and Halo faded into shampoo history.

8. Kellogg’s

Corn Flakes, Rice Krispies, Frosted Flakes—Kellogg’s was already a breakfast titan by the ’60s. They’ve managed to adapt to trends from health-conscious granola to dessert-flavored cereals without losing their shelf appeal.

Even in the era of overnight oats, Kellogg’s keeps pouring it on.

9. Ivory Soap

It floated, and that alone was a marvel. Ivory’s minimalist white bar was as iconic as its marketing, boasting “99.44% pure” cleanliness.

It’s still a go-to for sensitive skin types and old-school purists who like their soap with no fuss.

10. Baskin-Robbins

Back in the day, 31 flavors felt like a magical promise. Decades later, Baskin-Robbins has over 1,400 flavors and franchises around the world.

From old-fashioned pralines to Stranger Things tie-ins, it’s never stopped innovating, or scooping.

11. Kodak

Kodak moments were real. While the brand struggled during the digital photography boom, it’s made a modest comeback thanks to film’s revival among Gen Z and analog lovers.

The name still carries serious retro clout in photography circles.

12. Oreos

These crème-filled cookies were already a hit in the ’60s, but they’ve since evolved into a snack empire. From Double Stuf to limited-edition flavors, Oreos somehow keep up with trends while tasting like childhood.

Dunking hasn’t gone out of style, and neither has the brand.

13. Shell

That seashell logo is as recognizable now as it was then. Shell not only weathered every oil crisis but is actively investing in renewable energy and electric charging.

It’s a brand built for the long haul, even if it’s moving beyond gas.

14. Crayola

Whether you loved Burnt Sienna or hated sharpening them, Crayola crayons were a classroom essential. The company has since expanded into washable paints, modeling clay, and digital art tools.

It’s still about creativity, and still leaves colorful fingers everywhere.