28 Iconic Advertisements from the 1970s
The 1970s was a wild, groovy playground for advertising, where creativity ran free, and pushing the envelope was practically a sport. It was a time when catchy jingles got stuck in your head for days, bold imagery turned heads, and ad execs weren’t afraid to take risks—all in the name of grabbing your attention.
Some of these ads were pure marketing genius, while others were so over-the-top they’re impossible to forget. Either way, they left a mark on pop culture and shaped the industry for decades to come.
1. Coca-Cola’s ‘I’d Like to Buy the World a Coke’
In 1971, Coca-Cola brought the world together with their legendary ‘I’d Like to Buy the World a Coke’ ad. The commercial’s heartfelt message of universal unity and peace resonated with millions. Using a catchy jingle, it portrayed harmony, making it a timeless symbol of togetherness.
2. Marlboro Man
The Marlboro Man epitomized masculinity and freedom in the 1970s. His rugged image, set against wide-open spaces, captured the essence of the American West. This persona not only increased sales but also became an enduring cultural icon, representing an adventurous, independent lifestyle.
3. Burger King’s ‘Have It Your Way’
Burger King’s ‘Have It Your Way’ campaign revolutionized the fast-food industry by emphasizing customer choice and satisfaction. Launched in 1974, this advertisement highlighted Burger King’s commitment to personalizing orders, allowing customers to customize their burgers just the way they liked them.
4. American Tourister Gorilla Test
American Tourister’s Gorilla Test ad humorously showcased the durability of their suitcases. Featuring a gorilla playfully roughhousing with the luggage, it brilliantly highlighted the product’s toughness. This playful yet impactful demonstration left an indelible mark on consumers’ minds.
5. Nike’s ‘There is no Finish Line’
Nike’s ‘There is no Finish Line’ campaign inspired athletes to push beyond limits. With compelling imagery of an endless journey, it reinforced the idea of continuous improvement. This motivational message resonated with both amateur and professional athletes, establishing Nike’s brand ethos.
6. Polaroid’s ‘One Step’ Camera
Polaroid’s ‘One Step’ Camera revolutionized instant photography in the 1970s. Offering immediate gratification with each click, it became a must-have for capturing life’s moments. The ad highlighted ease and spontaneity, making it a beloved product among photography enthusiasts.
7. Pepsi’s ‘Catch that Pepsi Spirit’
Pepsi’s ‘Catch that Pepsi Spirit’ was an energetic and youthful anthem that captured the essence of the 1970s. With lively music and dynamic visuals, it appealed to a new generation. This ad celebrated fun, community, and the refreshing taste of Pepsi, leaving a lasting impression.
8. Sony’s ‘Betamax’
Sony’s Betamax introduced a new way to enjoy movies at home, pioneering the video cassette recorder market. The ad emphasized convenience and quality, allowing families to control their viewing experiences. Though Betamax eventually lost to VHS, it set the precedent for home entertainment.
9. Revlon’s ‘Unforgettable Women’
Revlon’s ‘Unforgettable Women’ campaign celebrated individuality and confidence. Through elegant imagery and bold colors, it empowered women to express themselves. This impactful message, combined with high-profile endorsements, reinforced Revlon’s status as a leader in beauty and fashion.
10. Mikey Likes It!
The ‘Mikey Likes It!’ ad for Life Cereal became a pop culture phenomenon. Featuring a picky eater who surprisingly enjoys the cereal, it connected with parents and kids alike. This charming commercial emphasized taste and nutrition, becoming a beloved classic remembered fondly by many.
11. Chanel No. 5
Chanel No. 5’s ads of the 1970s exuded luxury and timelessness. With sophisticated visuals and alluring scents, the campaign positioned the fragrance as a symbol of elegance. This classic appeal resonated across generations, ensuring its place as an iconic perfume in fashion history.
12. Kentucky Fried Chicken’s ‘Finger Lickin’ Good’
KFC’s ‘Finger Lickin’ Good’ slogan encapsulated the delicious experience of their fried chicken. The ad’s inviting imagery of family gatherings and flavorful meals struck a chord with audiences. This memorable catchphrase became synonymous with KFC’s brand and culinary tradition.
13. Alka-Seltzer’s ‘I Can’t Believe I Ate The Whole Thing’
Alka-Seltzer’s humorous take on overindulgence struck a chord with audiences. The phrase ‘I Can’t Believe I Ate The Whole Thing’ became a cultural catchphrase. By pairing humor with relief, the ad effectively highlighted the product’s benefits, making it a memorable and successful campaign.
14. Keep America Beautiful – Crying Indian
In the early 1970s, the Keep America Beautiful campaign launched the ‘Crying Indian’ advertisement, which became an iconic symbol of environmental awareness. The ad featured a Native American man, portrayed by Iron Eyes Cody, shedding a tear as he witnessed the destruction of nature through pollution.
15. Xerox’s ‘It’s a Miracle’
Xerox’s ‘It’s a Miracle’ campaign celebrated technological innovation in office work. By highlighting the machine’s efficiency and accuracy, it positioned Xerox as a leader in document solutions. The ad’s optimistic tone resonated with businesses, emphasizing productivity and ease.
16. Kodak’s ‘Share Moments, Share Life’
Kodak’s ‘Share Moments, Share Life’ captured the essence of family and friendship. By emphasizing the emotional connection in photography, the ad encouraged people to preserve their memories. This heartfelt approach reinforced Kodak’s reputation as a trusted name in capturing life’s special moments.
17. Old Spice’s ‘The Mark of a Man’
Old Spice’s ‘The Mark of a Man’ campaign defined masculinity through scent. With bold visuals and a confident tone, it appealed to the modern man. This ad reinforced Old Spice’s position in the grooming market, showcasing tradition and modernity in personal care.
18. Tab Cola’s ‘A Beautiful Drink for Beautiful People’
Tab Cola’s campaign connected beauty with lifestyle in a vibrant way. By associating the drink with glamorous, health-conscious individuals, it targeted the style-savvy consumer. The ad’s catchy slogan and upbeat imagery positioned Tab as the choice for those seeking both taste and physique.
19. Lincoln Mercury’s ‘Sign of the Cat’
Lincoln Mercury’s ‘Sign of the Cat’ campaign highlighted the Cougar as a symbol of style and performance. The ad’s focus on smooth driving and luxury appealed to car enthusiasts. This memorable imagery helped cement the Cougar’s reputation as a desirable vehicle of the era.
20. Aunt Jemima’s ‘Wake Up to Goodness’
Aunt Jemima’s ‘Wake Up to Goodness’ campaign emphasized wholesome mornings and family togetherness. By showcasing the joy of shared meals, it connected emotionally with consumers. This ad highlighted the ease and warmth of using Aunt Jemima products, reinforcing its place in American kitchens.
21. Maxwell House’s ‘Good to the Last Drop’
Maxwell House’s timeless slogan ‘Good to the Last Drop’ highlighted quality and satisfaction. The ad’s comforting imagery of a perfect morning cup appealed to coffee lovers. This enduring catchphrase became a hallmark of the brand, symbolizing reliability and taste in every brew.
22. Sony Walkman
The Sony Walkman revolutionized personal music consumption in the late 1970s. By allowing listeners to enjoy music on the go, it became synonymous with freedom and individuality. The ad’s focus on portability and personal choice resonated with a dynamic, youthful audience.
23. Tupperware’s Home Parties
The Tupperware Home Parties of the 1970s brought innovation to direct sales, combining social gatherings with product demonstrations. These parties provided women with an opportunity to earn income while enjoying a fun and interactive shopping experience.
24. Calgon’s ‘Take Me Away’
Calgon’s ‘Take Me Away’ ad became synonymous with escape and relaxation, capturing the attention of overworked individuals seeking a moment of peace. The advertisement featured a woman overwhelmed by daily stresses, finding solace in a Calgon bath that promised to transport her to a place of serenity.
25. McDonald’s ‘You Deserve a Break Today’
McDonald’s ‘You Deserve a Break Today’ tapped into the need for relaxation and enjoyment. The ad’s welcoming imagery and catchy jingle invited people to take a break and savor a meal. This approach established McDonald’s as a beloved destination for convenience and happiness.
26. British Airways’ ‘Fly the Flag’
British Airways’ ‘Fly the Flag’ campaign celebrated national pride and global travel. By showcasing impeccable service and hospitality, it positioned the airline as a symbol of British excellence. This patriotic and aspirational message resonated with travelers seeking quality and comfort.
27. Mr. Whipple and Charmin
Mr. Whipple became an unforgettable character in the world of advertising, thanks to the Charmin toilet paper commercials that aired throughout the 1970s. Portrayed by actor Dick Wilson, Mr. Whipple famously pleaded with customers, “Please don’t squeeze the Charmin,” while demonstrating the irresistible softness of the product.
28. The Inflatable Sofa Extravaganza
During the 1970s, home decor took a turn for the whimsical, and nothing embodied this more than the inflatable sofa trend. An advertisement for a furniture brand captured this phenomenon with flair.
The ad showcased a vibrant living room, complete with inflatable furniture, emphasizing the fun and flexibility of home design. Young adults joyfully bounced around, highlighting the product’s playful nature.